In an era dominated by hashtags, kitty GIFs and viral clips, I’d like to think of myself as a hybrid – a combination of marketing prowess, journalistic skill, visual appreciation and web fluency. My name is Gaby Izarra and I’m a San Francisco-based marketer and content creator.
As the current head of digital marketing and promotion for Public Works, a music and corporate event space in San Francisco, I’ve reworked the company’s marketing efforts using social media, social advertising, PR, blog posts and analytics to maximize ticket sales and brand exposure. And I didn’t end up at Public Works by chance — music and events make up a big slice of what I’m all about. But then again, so do fashion, food and health!
A high honors graduate of ‘Online Media’ from the University of Florida in 2011, I have quite a diverse professional background — from marketing to freelance Wordpress web building, managing my own online music publication, video production and good ol’ fashion reporting.
Pulling different components from all my professional experiences, I’m left with a hefty toolbox of skills. What’s more, last Fall I made the wise decision to head back into the classroom for weekend and evening classes. This Spring I’ll receive a Certificate in Small Business Management and Entrepreneurship from UC Berkeley Extension.
Attitude is crucial, and I’m a “get-things-done” kind of woman — so if you’re interested in hearing more about me, please use the contact form below! I might just be the right fit to help your company thrive.
P.S. I love lists.
A four-year passion project, mybeatFix.com is an online magazine that I built from scratch covering all things forward-thinking in electronic music. As founder and editor, I covered the dance music industry alongside key team members with in-depth features and news-item pieces.
The site became a destination for consumers and industry members globally who fed on our original content -- artist interviews, event and release reviews, video productions, podcasts and more. At mybeatFix, I managed anywhere from three to ten contributors weekly, as well as spearheaded the marketing efforts that put us in the viewpoint of a quarter million visitors in 2013 alone.
Though the company’s financial instabilities and my own evolving lifestyle led me to close shop on mybeatFix in 2014, the four-year run was quite a learning experience and my first stab at running my own small business.